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New Muhas: Inside the Next-Gen Vape Empire Transforming Cannabis Technology and Culture
The rise of New Muhas marks a defining shift in the modern cannabis industry, blending advanced vape engineering with a powerful brand identity built from the ground up. What started as a small, bootstrapped venture in California has evolved into a multimillion-dollar enterprise driven by innovation, cultural relevance, and a relentless focus on product performance. Behind this transformation is a story rooted in entrepreneurship, technology, and strategic growth, where every element—from extraction methods to digital ecosystems—plays a critical role in shaping the brand’s influence across legal cannabis markets.
The Origin Story That Built a Modern Cannabis Powerhouse
The foundation of this growing empire begins with two brothers, Ali Garawi and Muhammad “Muha” Garawi, who launched their business using just $15,000 in initial capital. They chose a rare path in today’s startup landscape by rejecting venture capital and scaling entirely through early revenue. This decision allowed them to retain complete ownership and control, shaping a brand that reflects their vision without outside influence.
Their journey is deeply tied to immigrant ambition, as they come from a first-generation Iraqi-American family. Instead of following traditional corporate routes, Ali Garawi entered the cannabis extraction market at just 22 years old. This early start, combined with an aggressive growth mindset, laid the groundwork for what would eventually become a dominant force in vapor-based cannabis products.
Leadership That Drives Innovation and Expansion
The success of New Muhas is inseparable from the leadership roles played by its founders. Ali Garawi, a graduate of California State University, Long Beach, leads as Chief Executive Officer and is responsible for building a vertically integrated system that spans cultivation, manufacturing, and retail. His strategic approach ensures efficiency and consistency across the supply chain.
Muhammad “Muha” Garawi, serving as Chief Revenue Officer and Chief Marketing Officer, shapes the brand’s identity and market positioning. He oversees supply chain partnerships and develops revenue strategies that keep the company competitive in an increasingly crowded market. Together, the brothers combine operational precision with creative branding, creating a balanced leadership structure that fuels sustained growth.
Revenue Growth and Market Dominance
Financially, the company stands as a major player in the cannabis industry. Reports indicate annual sales reaching approximately $175 million, with some estimates pushing closer to $180 million. This level of revenue places the brand among the top-performing vape-focused companies in legal markets such as Michigan.
The most striking aspect of its financial model is the dominance of vapor products. Vapor pens alone account for roughly 73.16 percent of total revenue, highlighting the central role of disposable and cartridge-based systems. Other categories, including flower, pre-rolls, edibles, and concentrates, contribute smaller shares but still play an important role in diversifying the product portfolio.
The Technology Behind New Muhas Devices
The defining feature of New Muhas lies in its advanced hardware design and extraction technology. The latest generation of devices introduces a significant upgrade through the use of postless ceramic cores. This innovation replaces traditional metal components, reducing the risk of contamination while improving heat distribution and flavor delivery.
Equally important is the brand’s signature Melted Diamonds extraction process. By isolating THCA crystals and gently converting them into a liquid form, the company creates a smoother oil that resists clogging and preserves natural terpene profiles. This approach enhances both performance and user experience, setting a new standard for disposable vape technology.
The integration of USB-C charging further improves usability, allowing faster recharging and even pass-through functionality. Users can continue vaping while the device charges, solving one of the most common frustrations associated with earlier disposable systems.
Strain Selection and California Terroir Influence
Another key element that defines the brand is its approach to sourcing and strain selection. The company prioritizes high-terpene cannabis grown in the unique climates of Humboldt and the Central Coast of California. This terroir-focused strategy emphasizes quality over quantity, ensuring that each strain maintains its distinct aroma and effect profile.
The product lineup includes a wide range of strain categories, from relaxing Indica varieties like Sweet Dreams OG and Jedi Kush to energizing Sativa options such as Magic Melon OG and Green Crack. Hybrid strains like Blue Slushie and Sour Watermelon Squirt offer balanced effects, appealing to a broader audience. By focusing on genetic lineage and terpene integrity, the brand delivers a consistent and recognizable flavor experience.
Expanding Product Categories Beyond Vapes
While vapor devices remain the core revenue driver, the company has expanded into multiple product categories to strengthen its market position. Indoor-grown flower, carefully selected and hand-trimmed, provides a traditional cannabis experience. Infused pre-rolls enhance this category by combining high-quality flower with concentrates for added potency.
The brand also produces edibles, particularly THC-infused gummies with standardized dosing, catering to consumers seeking precise and controlled effects. In the concentrates category, offerings include live rosin, hash piatella, and hydrocarbon extracts, each targeting different segments of the market.
Through its federally compliant branch, MuhaCBD, the company has introduced hemp-derived products such as high-capacity 3.5-gram disposables. These products leverage compounds like THC-A and Delta-9 to reach consumers in regions where traditional cannabis sales face restrictions.
The Muha Members Ecosystem and Counterfeit Protection
One of the most innovative aspects of New Muhas is its digital ecosystem designed to combat counterfeit products. The Muha Members platform, available on the Apple App Store, allows users to scan QR codes on packaging to verify authenticity. This system connects directly to laboratory data, ensuring that consumers can confirm the safety and legitimacy of their purchase.
Beyond security, the app functions as a lifestyle platform. Users can earn rewards by scanning products, unlocking exclusive merchandise such as customized jackets and streetwear items. This gamified approach transforms the buying experience into an interactive journey, strengthening brand loyalty and engagement.
The launch of this ecosystem also reflects a broader cultural strategy. Events like MUHALLOWEEN, which attracted hundreds of attendees, demonstrate the brand’s ability to merge product innovation with community-driven experiences.
Regulatory Challenges and Market Adaptation
Operating in the cannabis industry requires navigating complex regulatory frameworks, and the company has faced its share of challenges. A notable incident occurred when the Michigan Cannabis Regulatory Agency temporarily suspended its processing license due to tracking inconsistencies. The issue centered on unlinked entries within the Metrc system, raising concerns about product traceability.
In response, the company implemented a comprehensive overhaul of its compliance systems, improving data tracking and operational transparency. This effort allowed it to regain regulatory approval and continue operating in one of its key markets. The experience highlights the importance of adaptability and strict compliance in maintaining long-term success.
Competitive Landscape and Strategic Collaborations
The cannabis vape market is highly competitive, with over 230 brands vying for consumer attention. Major competitors include Cookies, Green Dot Labs, and Chill Brands Group, each offering distinct product lines and market strategies. Despite this competition, the brand has maintained its position through innovation and strategic partnerships.
One of the most notable collaborations is with the Cookies brand, resulting in co-branded disposable devices that combine premium distillate with popular strains like Gary Payton and Cereal Milk. These partnerships not only expand product offerings but also strengthen cultural relevance within the cannabis community.
At the same time, alternative brands such as STIIIZY and Mfused Super Fog provide consumers with additional options, pushing the entire industry toward higher standards of quality and performance.
Consumer Experience, Reviews, and Market Perception
Consumer feedback plays a crucial role in shaping the brand’s reputation. Overall ratings hover around 3.9 out of 5, reflecting a generally positive reception with some areas for improvement. Users frequently praise the affordability and potency of the products, noting that they deliver strong effects at competitive price points.
The latest generation of devices has also received positive feedback for improved airflow and reduced clogging, addressing common issues found in earlier models. However, the widespread presence of counterfeit products remains a concern, as it can negatively impact user experiences when unverified items enter the market.
Despite these challenges, the brand continues to attract a loyal customer base, particularly among consumers seeking a balance between quality and affordability.
READ MORE: How Long Does Simple Syrup Last?
Final Thoughts
The evolution of New Muhas represents more than just a product upgrade; it reflects a broader transformation in how cannabis brands operate and connect with their audience. From its humble beginnings as a bootstrapped startup to its current status as a revenue-generating powerhouse, the company has demonstrated the impact of innovation, strategic leadership, and cultural engagement.
By combining advanced extraction techniques, cutting-edge hardware, and a strong digital ecosystem, the brand has positioned itself at the forefront of the vape market. While challenges such as regulation and counterfeiting persist, its ability to adapt and evolve ensures that it remains a key player in the ever-changing cannabis landscape.
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Meta’s own launch chart puts Claude Opus 5 ahead of its model — 86.7% against 82.9% on Terminal-Bench 2.1, on Meta’s slide, in Meta’s harness. That settles the capability question before we start and leaves the interesting one: Opus 5 costs four times as much on input and nearly six times as much on output, so is it worth it? Below we work through that with the hosted Muse Spark 1.2 endpoint as the challenger; for the same argument against Anthropic’s other flagship, see Muse Spark 1.2 vs Claude Fable 5.
Vendors do not usually publish the chart where they lose, and that Meta did is worth crediting — it also means the honest comparison starts from a four-point deficit rather than a marketing claim.
The numbers, side by side
• Intelligence Index — Claude Opus 5 (max) 63 vs Muse Spark 1.2 (xhigh) 57, per Artificial Analysis’ live board. Opus 5 currently sits at the top of that board; Muse Spark 1.2 is #12 of 185.
• Price — Opus 5 $5.00 / $25.00 per million tokens vs Muse Spark 1.2 $1.25 / $4.25. That’s 4× on input and 5.9× on output.
• Cached input — Muse Spark 1.2 at $0.15 per million, an 88% reduction, which matters a great deal for repository-context workloads.
• Terminal-Bench 2.1 — 86.7% vs 82.9% on Meta’s own vendor-run chart. Neither model has a verified entry on the official Terminal-Bench leaderboard; the top row there is Claude Code paired with Claude Fable 5 at 83.8%.
• Context window — effectively a tie: 1,048,576 tokens for Muse Spark 1.2, 1,000,000 for Claude Opus 5. Neither model can use “we hold more of your repository” as an argument against the other.
• First-token latency — OrcaRouter’s seven-day production telemetry shows Opus 5 at p50 4.26 s and Muse Spark 1.2 at p50 7.73 s. The more expensive model is also the faster one.
That last line deserves a second look, because it inverts the usual pattern. Normally you trade latency for cost. Here the cheaper model is both weaker on the index *and* slower to first token — it earns its price advantage purely on the rate card.
Where the six points actually show up
An index score is an average, and averages hide the shape of a model. Two independent sources give us that shape.
Vals AI, which runs everything through one common harness, places Muse Spark 1.2 5th of 45 on its Vals Index at 71.88%, at $0.69 per test — the cheapest of anything in its top five. Its per-domain ranks are more revealing still: #1 of 44 on Finance Agent (v2), #1 of 136 on TaxEval v2, #1 of 31 on Harvey’s Legal Agent Benchmark, #9 of 79 on SWE-bench — and #14 of 50 on Terminal-Bench 2.1.
Artificial Analysis shows a similar pattern generationally: the jump from 1.1 to 1.2 was concentrated in agentic evaluations, with GDPval-AA v2 rising 260 Elo points to 1631 (#5).
So the honest summary is not “Opus 5 is better at everything by six points.” It’s closer to: Opus 5 leads on hard, open-ended reasoning and on the terminal-coding work Meta chose to market against, while Muse Spark 1.2 is remarkably strong at structured, document-heavy, long-horizon professional tasks — and cheap at them.
The cost arithmetic, made concrete
Take a workload of 50 million input tokens and 10 million output tokens a month — a realistic figure for a team running an automated code-review or document-analysis pipeline.
• Claude Opus 5 — $250 input + $250 output = $500
• Muse Spark 1.2, standard tier — $62.50 input + $42.50 output = $105
• Muse Spark 1.2, with cached input — around $7.50 + $42.50 = $50, if the bulk of your input is a stable, repeated context
That’s a 5× to 10× spread. At that ratio, the question stops being “which model is better” and becomes “is the six-point gap worth $400 a month on this specific pipeline” — a question only your own evaluation can answer.
Two corrections to that arithmetic, both of which favour Opus 5 more than the rate card suggests. First, Muse Spark 1.2 is verbose: Artificial Analysis measured it consuming 95 million output tokens to complete the Intelligence Index against a ~70 million tier median, and its cost per index task is $0.40. Token-count assumptions carried over from a less deliberative model will under-forecast. Second, retries cost money. A model that gets a hard task right the first time can be cheaper in practice than one that needs three attempts, however favourable its per-token price.
Choosing between them
Pick Claude Opus 5 when the task is genuinely hard and getting it wrong is expensive — architecture decisions, security-sensitive code, subtle debugging, anything where a human will spend an hour verifying the output. Also pick it when latency matters, which is the counter-intuitive part: it answers faster.
Pick Muse Spark 1.2 when volume is the constraint, or when the work is the kind of structured professional analysis where its independent domain results are strongest. Batch pipelines, overnight agent runs and document-heavy workflows are its natural home — and since both models hold roughly a million tokens, the cheaper one lets you actually afford to fill that window.
Use both for anything serious. They are not substitutes and the price gap makes tiering obviously correct: cheap model first, expensive model for the cases the cheap one flags or fails. Behind a single OpenAI-compatible endpoint that carries both at 0% markup, that routing is configuration rather than architecture — and it means you can run a real A/B on your own tasks this week instead of arguing about a benchmark chart.
The takeaway
Meta’s own chart says Claude Opus 5 is the better coding model, and the independent index agrees by six points. What Meta’s chart doesn’t say is that its model costs a fifth as much, holds the same million tokens of context, and — on the only neutral multi-domain harness available — ranks first in finance, tax and legal agent work while placing fourteenth at coding. Opus 5 is the model to reach for when being right matters more than the bill. Muse Spark 1.2 is the one to reach for when you’re doing a lot of structured work at scale and can wait a few extra seconds for each answer. Most teams running both will end up routing between them rather than choosing.
Sourcing note: the 86.7% and 82.9% Terminal-Bench figures are Meta’s own vendor-run results with each model paired to its own agent product, and have not been independently reproduced. Index scores are from Artificial Analysis’ live board; domain ranks and per-test cost from Vals AI; the 83.8% row from the official Terminal-Bench 2.1 leaderboard; pricing and p50 first-token latency from OrcaRouter, whose rates are the providers’ list prices passed through at 0% markup. All checked August 7, 2026.
Posting boxes are one of the most crucial packaging solutions for businesses and individuals who need to dispatch products securely. For people who run online stores, send out commercial orders or deliver parcels to individuals, the appropriate box can help secure products throughout the delivery chain.
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Why Posting Boxes Are Essential for Safe Deliveries
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The good posting box offers:
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Businesses that regularly send products understand that investing in quality packaging reduces replacement costs and improves customer satisfaction.
Choosing the Right Posting Boxes for Different Products
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Single Wall vs Double Wall Cardboard Boxes
Perhaps the greatest consideration in making a purchase of Cardboard Boxes is the single wall or double wall construction.
Single Wall Boxes
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Double Wall Boxes
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Pair Posting Boxes with Quality Packing Supplies
The best posting box will work best with the right Packing Supplies.
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How to Select the Correct Size Posting Box
The right box size will help ensure the box is properly protected and shipped more efficiently.
If the box is too big, it can cause products to shift in transit, and if the box is too small, it can exert excessive pressure on the products.
When selecting posting boxes:
- Measure the product accurately
- Leave room for protective packaging
- Avoid oversized packaging
- Match box strength to product weight
- Consider stacking requirements
The size of the box can also minimise package wastage and optimise warehouse management.
Sustainable Packaging with Cardboard Boxes
Sustainability is gaining significance for business and consumers alike.
Cardboard is still one of the most popular packaging materials due to its ability to be reused or correctly recycled.
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- Suitable for responsible packaging strategies
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Buying Shipping Boxes in Bulk
Individuals who send products on a regular basis might find it advantageous to get shipping boxes in bulk.
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Why Quality Posting Boxes Are Worth the Investment
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Complementing reliable Packing Supplies, high-quality Cardboard Boxes and Custom Printed Boxes, they are a full solution for secure and professional delivery packaging. Richards Packaging offers a wide range of packaging products to help businesses in the UK.
Final Thoughts
Selecting the right posting boxes could assist in safeguarding your product, enhancing customer satisfaction and guaranteeing effective distribution. When used in conjunction with quality Packing Supplies, long-lasting Cardboard Boxes and Custom Printed Boxes, they offer a secure packaging solution for businesses of all sizes. If you invest in good packaging, you can guarantee that your parcels arrive safely while giving every shipment a professional appearance.
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